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Dame Jayne-Anne Gadhia has approached several investors regarding a new company called Snoop, which will take advantage of Open Banking rules to utilise data about customers' spending habits, according to reports from Sky News.

Gadhia is said to be seeking £10m in funding, with hopes to turn the company into a so-called unicorn – a startup valued at more than $1bn (£759.9m) – within five years. Sources told Sky News that former Virgin Money finance chief Dave Dyer has joined Gadhia at the firm.

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